First I want to thank Carolyn Edlund for the article featuring my work that was published early this week on her very smart, very informative website – artsyshark.com – which is dedicated to helping artists build better businesses. Carolyn is its founder, with a list of other accomplishments a mile long.
The list tells me that Carolyn is obviously good at keeping a lot of balls in the air at once, and that leads me to what I’ll talk about second.
I am so NOT a multi-tasker (limiting, yes, but I prefer to think of it as enhancing my ability to focus intently) and more than that, it seems I can only wear one hat per day. If I’m a business person today, I can’t be an artist until tomorrow.
Thinking about business gets me wound up, and here are a few of the things circling my brain:
– My current studio…
…(which I love and has a great energy) is attached to our house in a residential area. Would I make a better living if I moved to one of the art ‘destination’ districts flourishing here in St Petersburg?
– My adorable sister and I are busy formulating and polishing methods and materials to find and engage suitable galleries.
– I did art fairs with great success for over 25 years. Should I take advantage of the fact that some of the best shows in the country are here in Florida, and do just a couple of shows?
– Before my recent shift from representational painting to abstract, I had an extensive website (with shopping cart) offering original paintings, original prints and reproductions (all imagery with well-proven salability), and promoting the commissioned works in metal my partner and I do together…
…as well as my own commission work.
It was a beautiful, efficient site, and we spent an ENORMOUS amount of time and money on its creation and promotion. It was a little ahead of its time, and sales were more than disappointing. That site has been replaced with a simple online catalog of current work, and an abbreviated archive of sorts.
I’ve gone from being a serious, aggressive advocate of the potential of the Internet as a place to make a lot of money selling art – to a disenchanted, part-time observer. But… should I just leave it at that? How much time should I give the Internet now?
– Research for grants and other sources of alternative funding for some exciting BIG projects I have in mind for my partner and me. I’ll write more about that in a future post.
When this blog was born, I said I’d be writing about some of what goes on in the life of a serious artist. Mostly I try to make it not boring, but also to focus on all the positive things (which do abound). This post feels particularly ~~whiney~~ to me, and I DETEST whining, but there it is. I’ll do better next time.